Arbitron Sets 8th Urban PD Clinic
February 5, 2008 at 10:41 AM (PT)
ARBITRON will hold the 8th annual Urban PD Clinic on FEBRUARY 29th at its RESEARCH AND TECHNOLOGY CENTER in COLUMBIA, MD. Attendees will have a full day to learn about ARBITRON and its systems, along with other important aspects of successfully programming an Urban station in today’s fast-changing media landscape.
Specifically, among the topics being addressed are programming effectively in a PPM world; better understanding of how your audience listens; and ARBITRON's plan for the 250 markets that will continue Diary measurement.
The session runs from 7:45a-4:30p. Registration is free, but seats are limited. To register, click here.