KOIT Gets 'Fresh'
February 6, 2008 at 5:33 AM (PT)
ENTERCOM AC KOIT/SAN FRANCISCO has licensed the "FRESH" brand from VALLIE-RICHARDS-DONOVAN CONSULTING. "KOIT has been the dominant music station in SAN FRANCISCO for over 22 years," said ENTERCOM/SF Market Mgr. DWIGHT WALKER. "KOIT’s call letters, in and of themselves, are an industry icon and we continue to take all of the necessary steps to insure that this brand remains fresh and dominant."
"The FRESH FM name and brand has attracted a lot of positive attention across the country," said KOIT PD BILL CONWAY. "We now hold exclusive rights to use FRESH-FM branding and will incorporate it as part of our highly successful ‘Lite Rock, Less Talk’ brand."
Several markets in the UNITED STATES have adopted the FRESH FM brand in the past 14 months, including NEW YORK, CHICAGO, PHILADELPHIA and LAS VEGAS.