Classic FM Uses iSelector
February 6, 2008 at 3:52 PM (PT)
CLASSIC FM has launched an interactive music service using RCS’s iSELECTOR. The iSELECTOR is a personalized online player that can stream a radio station’s content to listeners, who can customize the stream to their liking. iSELECTOR players are totally branded with the station’s graphics and true to the format and personality of the station, yet interactive for the web listeners.
"We have followed the development of iSELECTOR from an early stage, and have been really pleased to be able to use it to deliver a personalized listening experience that competes with some of the best personalized music services on the web, but centered on the CLASSIC FM brand," noted GCAP Media Head of Creative Technology NICK PIGGOTT. "We will be using iSELECTOR to create personalized versions of our other key radio brands, including XFM and CHOICE FM."
"MY CLASSIC FM has been a roaring success with our user base and has helped us achieve a 60% year on year increase in web traffic to the station's sites," Group Dir./Online and Interactive ROBIN PEMBROOKE added. "It's a key part of our strategy of building our market leading online listening experiences."