CC Radio To Utilize Ando Media's Webcast Metrics System
February 7, 2008 at 7:43 AM (PT)
ANDO MEDIA has entered into an agreement with CLEAR CHANNEL ONLINE MUSIC & RADIO whereby CLEAR CHANNEL will utilize ANDO MEDIA’s audience measurement service, "Webcast Metrics," for all of its Internet streaming radio properties. ANDO MEDIA collects both server and client-side data to calculate traditional radio metrics such as TLH (Total Listener Hours) ATL (Average time spent listening per user), AQH, CUME and more.
"As our online listenership has grown, programmers and advertisers alike have sought greater visibility into our streaming radio audience. With ANDO, we now have third-party validated real-time statistics at the station level." stated CC Online Music & Radio VP/Business and Product Development LARRY LINIETSKY.