MIW Releases Management Trends For Women
February 8, 2008 at 5:59 AM (PT)
According to the latest MIW Gender Analysis Study released by the mentoring and inspiring WOMEN IN RADIO GROUP, out of 10,600+ AM and FM radio stations nationwide, 1690 or 15.9% have women holding the GM position in 2007, up from 15.3% in 2006 and 13.4% five years ago in 2002. The trends in the top 100 markets also remain about the same: in 2007 16.7% of stations in these markets were managed by women, compared to 16.1% in 2006 but up from 14.5% five years ago in 2002.
Overall, the best management opportunities for women continue to be in sales management. In 2007, 30.4% of all stations had women SMs, a slight increase from five years ago when women led the sales departments in 29.0% of all stations. In the top 100 markets, 32.5% of the stations had women SMs, up from 31.2% five years ago in 2002. Overall, in 2006, 30.1% of all stations had women SMs.
"The MIWs have been analyzing and publishing these gender numbers for the past eight years," commented spokesperson JOAN GERBERDING. "We are trying to do what we can to help the radio industry examine where we fall short, celebrate where we have ‘wins’ and, ultimately, flourish."