Media Monitors To Link With Arbitron PPM Ratings
February 11, 2008 at 7:46 AM (PT)
ARBITRON and MEDIA MONITORS have signed an agreement that allows MEDIA MONITORS to link PPM minute-level audience data with MEDIA MONITORS airplay information in a new service called "AUDIENCE RESPONSE."
AUDIENCE RESPONSE analyzes PPM data and MEDIA MONITORS airplay information to help programmers hear what was playing on the air when they observe changes in the audience. MEDIA MONITORS AUDIENCE RESPONSE complements GSELECTOR, RCS’ state-of-the-art music scheduling program, to complete the loop from listener to music rotation in a faster way.
MEDIA MONITORS CEO/Pres. PHILIPPE GENERALI commented, "We have been working on this project for many months to provide the broadcasting industry a revolutionary service to analyze the listeners’ behavior. Together with RCS GSELECTOR music scheduling technology, MEDIA MONITORS’ AUDIENCE RESPONSE will be the must-have tools for every PD."
"MEDIA MONITORS has developed a truly groundbreaking service that will help radio programmers gain new audience insights because they will be able to hear exactly what was going on the air when the audience numbers move," said ARBITRON SVP/Marketing BILL ROSE.