Arbitron Looks At Super Bowl Coverage Listening
February 11, 2008 at 8:15 AM (PT)
A custom ARBITRON telehone survey in NEW YORK and BOSTON reveals the wholly unsurprising news that listening to sports radio increased in the week before the SUPER BOWL. Half of BOSTONIANS 18 and over and 29% of NEW YORKERS in the same demographic said that they listened to sports radio that week, with time spent listening also increasing.
Among other "revelations" in the study, 52% said that they were less likely to switch to other programming while listening to the game, most radio listening to the game was outside the home, and 9% of BOSTONIANS and 8% of NEW YORKERS listened to pre-game, game, or post-game coverage on the radio.