Olivia Named To Sales Position At SBS And SBS-Interep
February 11, 2008 at 8:15 AM (PT)
SPANISH BROADCASTING SYSTEM and SBS-INTEREP name ASHA OLIVIA to the position of New Business Development Director. The collaborative hiring, the first of its kind between the broadcast company and representation firm, exemplifies the partnership between the two and will lay groundwork towards increased billings through new revenue sources.
OLIVIA will dual report to SBS VP/Sales JOE MACKAY and SBS-INTEREP GM BARRY FISCHER.
Said MACKAY, "SBS first became aware of ASHA when she worked with CBS OUTDOOR LATINO, with whom we have a relationship. Her aggressive, no-quit approach to sales and her inclusion of SBS in deals as often as possible was extremely impressive. We are confident that she will be a solid revenue booster for our company and SBS-INTEREP in very short order."