IQ Beats Creates Imaging For London's LBC
February 11, 2008 at 12:59 PM (PT)
GLOBAL MEDIA Talk LBC/LONDON unveils its new imaging created by SEATTLE-based IQ BEATS. The new package was composed by STEVEN SCALFATI and PATRICK NAPPER over the last four months and was recorded with the SEATTLE SYMPHONY ORCHESTRA at STUDIO X in SEATTLE.
LBC Exec. Producer CHRIS LOWRIE said, "We are delighted with this exciting new sound for LBC 97.3, making us stand out from the rest of the market. It's fresh and distinctive and reflects LBC as the best talk station in LONDON."
IQ BEATS Managing Dir. MICHAEL BERLIN added, "I couldn't be more thrilled with the new LBC on-air imaging package. Working with the LBC team was an absolute pleasure. They had a vision for where they wanted to take their new sound, and didn't hold anything back. Add to that, the unique opportunity to record with a full symphony, and I think the end result is nothing short of fantastic."