IQ Beats Offers Novel Imaging To LBC
February 11, 2008 at 3:18 PM (PT)
SEATTLE-based production company IQ Beats has created a new imaging package for LONDON, ENGLAND-based News/Talk LBC 97.3 that contains a unique and innovative mix of modern sounds and real instrumentation. The new imaging features live orchestrations, using strings and horns, to reflect the emotion of real and honest conversations.
"We are delighted with this exciting new sound for LBC 97.3, making us stand out from the rest of the market,"LBC Exec. Producer CHRIS LOWRIE said. "It's fresh and distinctive and reflects LBC as the best Talk station in LONDON."
"I couldn't be more thrilled with the new LBC on-air imaging package," IQ BEATS Managing Dir. MICHAEL BERLIN said. "Working with the LBC team was an absolute pleasure. They had a vision for where they wanted to take their new sound, and didn't hold anything back. Add to that, the unique opportunity to record with a full symphony, and I think the end result is nothing short of fantastic."