Cellecast To Offer Dr. Laura
February 12, 2008 at 7:11 AM (PT)
CELLECAST INC. inks a deal with TAKE ON THE DAY LLC and PREMIERE RADIO NETWORKS to offer DR. LAURA SCHLESSINGER's daily syndicated show through its on-demand mobile radio service. The deal is effective MARCH 3rd and will allow cell phone users to dial a number and hear the show on demand.
CELLECAST Founder/CEO ANDREW DEAL said, "We are thrilled to work with Dr. LAURA as she and her millions of fans lead Talk radio into the mobile, on-demand world. Cellecasting the program means instant, easy access to not only 243 million U.S. cellular subscribers, but also 181+ million land lines as well. Dr. LAURA's cellecast will allow her listeners to pause, rewind and interact with the program during the hours she is not on the air."
TAKE ON THE DAY President GEOFF RICH added, "CELLECAST gives our listeners the additional opportunity to listen on the go, anytime, anywhere. This is the next generation of audio entertainment."