Arbitron Ups O'Sullivan
February 12, 2008 at 9:31 AM (PT)
ARBITRON has appointed TOM O’SULLIVAN to the new position of VP/Diary Market Development. O’SULLIVAN will be responsible for aligning the company’s research and market development priorities in diary-measured markets with those of broadcast stations and local market advertisers.
"As the radio business evolves, it becomes imperative that we have a hands-on, knowledgeable leader to align ARBITRON’s diary quality enhancements with the needs of broadcasters and local advertisers in diary markets," said SVP/Sales CAROL HANLEY. "By promoting TOM to this new role, we are giving these customers a ‘go-to’ advocate to help us strike a better balance between improved radio audience measurement and enhanced local market sales and programming tools."