The Oldies Return To Charlotte
February 12, 2008 at 12:09 PM (PT)
THE CHARLOTTE OBSERVER reports that aiming to snare a younger demographic, GHB WNMX/CHARLOTTE abruptly changed formats at 10a TUESDAY, moving from adult standards to the oldies music of the `60s and `70s.
"It's a younger first cousin to what we were doing," said GM TOM GENTRY.
In making the change, WNMX fills a void left when CLEAR CHANNEL radio pulled the plug on WWMG (MAGIC) in SEPTEMBER 2004 and replaced it with Top 40/Rhythmic WIBT (THE BEAT 96.1).