Sirius, Chrysler Extend Pact
February 13, 2008 at 7:39 AM (PT)
SIRIUS SATELLITE RADIO and CHRYSLER have extended their exclusive deal through SEPTEMBER 2017. The pact, which covers all of the automaker's brands (CHRYSLER, JEEP, and DODGE), targets a factory-installed-radio penetration rate of over 70% of CHRYSLER U.S. vehicles.
"SIRIUS is proud to extend our exclusive relationship with CHRYSLER, JEEP, and DODGE," said SIRIUS CEO MEL KARMAZIN. "CHRYSLER will be selling millions of vehicles with SIRIUS and we look forward to a very significant number of CHRYSLER customers becoming part of our already very satisfied SIRIUS family of more than 8.3 million subscribers."