New Duties For CBC-TV And Radio Bosses
February 21, 2008 at 5:32 AM (PT)
The CBC announced a managerial realignment involving several upper-management jobs, a merger of its radio and television production operations and further integration of its various news operations, reports THE GLOVE AND MAIL. According to RICHARD STURSBERG, head of the CBC's English services, the move won't mean any staff cuts or immediate changes in budgets in television or radio. Instead, the plan involves changing the different managerial departments to reflect more of a cross-platform approach to programming and news. It's a strategy that began to take shape in NOVEMBER, when STURSBERG assumed the role of head of all of the CBC's English programming.
Under the new system, managerial oversight of TV and radio production will be merged under FRED MATTOCKS, executive director of production and resources. STURSBERG emphasized, however, that this won't entail money moving from successful radio programming, for instance, to expensive television productions, as some have feared.
"There are three budgets right now: the budget for the TORONTO Broadcast Centre, the budget for news production service and the budget for radio production operations. They still have the same budgets they had yesterday and will have the same budgets tomorrow individually. But now, the heads of each of those areas reports to FRED," STURSBERG said.