For Those About To Rock, 3 Stations Recruit You
February 21, 2008 at 5:32 AM (PT)
The inner workings of the business make another appearance in the mainstream press, as DAVID HINKLEY in THE NEW YORK DAILY NEWS explains how PPM has helped make THE BIG APPLE a town with three Rock stations. He writes: "Suddenly it's a mini-golden age for rock music on NEW YORK radio -- thanks less to any musical awakening than to a mundane change in ratings methodology.
"Long known as a 'rhythm town' where radio listeners like Latino beats, soul beats, dance beats and hip-hop beats, NEW YORK now has three full-time Rock stations: CLEAR CHANNEL WAXQ (104.3 FM), which plays classic rock; CBS WXRK (92.3 FM), which plays rock from the '80s to the present, and EMMIS WRXP (101.9 FM), which straddles the two.
New York has been under-rocked in terms of radio stations.
Answering where all the rock listeners will come from, CBS SVP/Programming GREG STRASSEL said, "I'm confident they're here. NEW YORK has been under-rocked in terms of radio stations."
WAXQ PD BOB BUCHMANN says Q's decade of success with 25- to 54-year-old men shows there's a solid rock base here. But he thinks the new landscape may test its breadth. "NEW YORK can definitely support two Rock stations," he says. "I'm not sure about three. I think we may see a game of chicken between WRXP and K-ROCK."
EMMIS SVP/Market Manager DAN HALYBURTON said, "We're after the feel of the old WNEW-FM. When you talk about NEW YORK as a 'rock town,' think how many people remember that station."
Check out the full article here.