Binghamton Fall Arbitrons To Be Re-Issued
February 21, 2008 at 2:13 PM (PT)
Upon discovering that six FALL 2007 BINGHAMTON metro diaries were returned from a media-affiliated household, ARBITRON has announced that it will re-issue the book for that market. A revised FALL 2007 BINGHAMTON Radio Market Report (ARBITRON eBook) will be released on Thursday, Feb. 28th, at 10a ET.
Without the six "tainted" diaries, the audience estimates for EQUINOX BROADCASTING Oldies WCDW and AC sister WRRQ is said to be "substantially affected." Sample balancing and reprocessing procedures is expected to "slightly" affect the numbers for other stations.