Seacrest Adds A New Syndication Venture To CC Deal
February 28, 2008 at 5:03 AM (PT)
RYAN SEACREST is already an anchor on E! NEWS; host of "AMERICAN IDOL," "DICK CLARK'S NEW YEAR'S ROCKIN' EVE" and "AMERICAN TOP 40," plus he handles mornings on CLEAR CHANNEL Top 40 KIIS/LOS ANGELES. Now, he's about to come to radios nationwide each day, too. And, if that's not enough, the ubiquitous Mr. SEACREST will be peddling the ads for that show.
In a deal with PREMIERE RADIO NETWORKS, SEACREST's five-hour L.A. radio show will be boiled down to three for use middays and afternoons in the rest of the country. The program will focus on all aspects of the entertainment industry, highlighting top talent from the worlds of music, film and television, and will be available for air daily, between 10a and 7p local time. SEACREST will tape localized comments for each market that syndicates the show. The new three-hour syndicated program, "ON AIR WITH RYAN SEACREST," is set to launch this SPRING and will be broadcast live from E! STUDIOS in HOLLYWOOD.
“RYAN has taken AMERICAN TOP 40 to new heights, and we can’t wait to hear what else he will bring to the show as he continues as host,” said PREMIERE Pres. CHARLIE RAHILLY. “RYAN’s talent and motivation are recognized industry-wide, and without a doubt, drive his success!”
Reups With KIIS And AT40
Additionally, SEACREST has renewed deals to continue as host of AMERICAN TOP 40 WITH RYAN SEACREST, which is nationally syndicated by PREMIERE ,and his daily radio program which airs from 5-10a on KIIS.
In conjunction with the new deal, there will be a re-launch of RYANSEACREST.COM tied specifically to the new national program. It will be a place for listeners of all affiliates to interact and connect with the daily show. They will also be able to view live, streamlined videos and photos, as well as participate in social networking. All content will be controlled by RYAN SEACREST PRODUCTIONS.
Seacrest As AE?
THE WALL STREET JOURNAL writes that the deal is most noteworthy for its advertising component. In an unusual arrangement, SEACREST will own and control a portion of the advertising time on the show. The goal: bringing in some of the sponsors he already has a relationship with on television, with the potential fringe benefit of getting them more interested in radio. He will also sell some of his own advertising on the "AMERICAN TOP 40" radio countdown.
SEACREST works extensively with COCA-COLA as "AMERICAN IDOL" host. The products SEACREST peddles won't be so much through the traditional 30- and 60-second spots familiar to radio listeners. Instead, the ads will mostly be integrated into the programming. For example, SEACREST might say a coming segment is brought to listeners by a particular advertiser, or refer to a product in passing. "I think the product-placement model is what catches people's attention," SEACREST said in an interview.