WKML Staff Plays Cupid For A Day
February 28, 2008 at 8:34 AM (PT)
BEASLEY BROADCAST GROUP Country WKML/FAYETTEVILLE, NC morning personality DON CHASE, PD/middayer DEANO, afternoon jock LARRY K. SMITH and night guy STEVE RICHARDS dressed in CUPID's best on VALENTINE'S DAY (2/14) to hand-deliver pre-ordered flower bouquets to 23 listeners. These particular listeners were chosen based on their extra $25 donations made to ST. JUDE CHILDREN'S RESEARCH HOSPITAL after placing their flower orders.
Their efforts raised over $600 for the kids at ST. JUDE and is added to the total of more than $156,000 in pledges and donations that they raised during the WKML COUNTRY CARES FOR KIDS RADIOTHON last THURSDAY (2/21) and FRIDAY (2/22).