Talk Formats Rise In Katz National Format Averages Report
February 29, 2008 at 5:28 AM (PT)
KATZ RADIO GROUP's analysis of FALL 2007 National Format Averages show a jump for News, Talk, and Sports stations, with news stations rising from 2.4% to 2.5% of the overall audience year-to-year, Talk rising 2.3% to 2.4%, and Sports up 2.1% to 2.2%. Country remains on top despite a 14.9%-14.3% slip, with Spanish-language formats off 8.3%-8.1%, Urban flat at 7%, Top 40 flat at 6.8%, Top 40/Rhythmic even at 4.2%, and Alternative flat at 3.1%.
Talk formats' increase was attributed to controversial issues like the election, the war, and the MITCHELL Report.