Chattanooga Gets Its Top 40
March 3, 2008 at 8:04 AM (PT)
Rumors (NET NEWS 2/29) became reality as BAHAKEL AAA WDOD (THE MOUNTAIN)/CHATANOOGA has dropped the format after 11 years, and has gone Top 40, keeping the old moniker, "THE MOUNTAIN," with KANYE WEST/Stronger as the first song, under Dir./Programming DANNY HOWARD. BRAD STEINER will handle MD duties. The station is consulted by PARAGON RESEARCH.
The rest of the opening songs include:
NELLY FURTADO/Say It Right
LINKIN PARK/Shadow Of The Day
TIMBALAND/The Way I Are
HOWARD said, "Eleven years ago 96-5, THE MOUNTAIN launched a fresh new concept to CHATTANOOGA radio. Throughout the past 11 years, we have enjoyed tremendous success. However, our research and current market opportunities dictate that we blaze a new trail for THE MOUNTAIN. For the first time in over 25 years, CHATTANOOGA and NORTH GEORGIA will have a full 100,000-watt; station dedicated to the unquenchable thirst for today's hit music." HOWARD indicated the music would evolve into a more current profile in the coming days.
The MOUNTAIN's all new lineup is:
Mornings -- KIDD KRADDICK
Midday -- VICTORIA
Early afternoon -- JASON WALKER
Late afternoon -- BRAD STEINER
Nights -- SEAN STEWART
Overnights -- ROMEO'S PLAYHOUSE
DANNY HOWARD and BRAD STEINER can be reached at (423) 321-6215, and STEINER will focus duties on the established of a greatly increased interactive new media initiative.