Fusion Innovative Marketing Adds Four
March 4, 2008 at 5:18 AM (PT)
Cutting-edge strategic integrated marketing company FUSION INNOVATIVE MARKETING, led by the team responsible for CLEAR CHANNEL COLLECTIVE MARKETING, has bolstered its staff with four experienced leaders in their respective fields to meet the growing demand for its services.
ED GERSHMAN has been appointed VP/National East Coast Sales and Marketing; GERSHMAN boasts over 12 years of experience with CLEAR CHANNEL/PHILADELPHIA as Dir./Sponsorship Sales and Market Development, CBS/INFINITY Promotions Group and Sr. Marketing Mgr. for CAESERS ATLANTIC CITY HOTEL AND CASINO. STEPHANIE DONOVAN has been named VP/Integrated Marketing. Her 12 years of sales and marketing experience includes recent stops at CUMULUS/HOUSTON and CLEAR CHANNEL/HOUSTON where she focused on leading the cluster's sales teams in the capacity of Integrated Marketing.
CYNTHIA WHITE has been appointed VP/National West Coast Sales and Marketing. WHITE has over 15 years of experience at events and promotion agencies U.S. MARKETING & PROMOTIONS, MUMMERT + PARTNER and SAP U.K. REBECCA STEINKAMP has been named Affiliate Marketing Mgr. West Coast. Her seven years of experience includes recent stops at CLEAR CHANNEL RADIO Sales as Promotions Manager and three years at KATZ MEDIA Sales.
"We are thrilled to have these new talented people as part of our growing team," Managing Partner JAY FREEDMAN stated. "We wanted members who understand the needs to selling ideas and programs that get the results that advertiser want. We've got a great story that continues to grow with our broadcast partners and we look forward to providing more experience to help our industry grow."
Base in DEERFIELD BEACH, FL and LOS ANGELES, FUSION INNOVATIVE MARKETING directs an array of custom non-spot marketing programs for radio, TV and brands. For more information, check out www.fusioninnovation.com.