Cox Makes A 'Statement'
March 4, 2008 at 12:43 PM (PT)
COX RADIO has launched a new positioning statement that it claims reiterates the company’s long-standing commitment to operational excellence and customer focus. Aimed at communicating the company’s brand promise and differentiating value proposition, the statement reads:
Best People + Best Product Environment + Best Solutions = Best Results
The new positioning statement coincides with the company’s new umbrella tagline:
"We’re About Listening"
"Although the positioning statement and tagline are new, listening to our advertisers and audiences is not new for us," said Pres./CEO BOB NEIL. "We are proud to be able to reinforce what has been a long-standing commitment to our core values and corporate culture of operational excellence and customer focus. We deliver on our promise of listening to all of our customers, including advertisers, listeners and employees, and responding to their needs."