WXKB's Pay-For-Play For Pet Care
March 4, 2008 at 4:29 PM (PT)
BEASLEY BROADCASTING Top 40/Mainstream WXKB (B103.9)/FT. MYERS recently staged an emergency marathon to raise money for the GULF COAST HUMANE SOCIETY, whose new public veterinary clinic was burglarized of over $7,000 in computer equipment and other supplies.
The team at B103.9 offered to play listeners' requests on the air for donations of $20 or more. The listener who made the largest contribution received a pair of tickets to see the JONAS BROTHERS in concert plus a meet & greet with the band. All told, they raised over $10,000 for the humane society in 12 hours.