RAB: Radio's Q4 Down 5%, 2007 Down 3%
March 5, 2008 at 5:05 AM (PT)
Mirroring fluctuations in the current economic climate, the RAB reports radio revenue for 2007 and fourth quarter 2007 yielded mixed results across various sectors, with Off-Air and Network maintaining their lead growth positions.
"As radio broadcasters expand their online components and extend interactive and on-demand options, radio will continue to deliver a seamless audio experience across numerous platforms to connect with consumers where and when they want," said RAB Pres./CEO JEFF HALEY. "The nimbleness of the expanded radio space provides a true 360-degree integration opportunity for marketers and their agencies to reach and engage their consumers."
As radio broadcasters expand their online components and extend interactive and on-demand options, radio will continue to deliver a seamless audio experience across numerous platforms.
Radio billed $5.407 billion in Q4 of 2007, off 4% from the fourth quarter of 2006. For 2007, radio revenues were at $21.31 billion, down 2% from the year before. In Q4, local revenue was $3.738 billion, down 3%, while national was off 11% to $863 million. Local and national combined for $4.646 billion, a decline of 5%.
For all of 2007, local revenue fell 2% to $15.133 billion, with national down 6% to $3.343 billion. Local and national combined were off 3%, at $18.476 billion.
Network radio revenue was up 1% for the quarter, to $309 million, while off-air, previously referred to as nonspot, showed a 12% gain in Q4 2007, to $452 million. For the full year, Network radio gained 4%, landing at $1.153 billion, while off-air revenue was up 10% in 2007, to $1.681 billion.