Rebel Country Launches In Memphis
March 10, 2008 at 7:20 AM (PT)
A new Country outlet has been launched in MEMPHIS, TN as SOUTHERN STAR BROADCASTING WVIM-F (95.3 THE REBEL). The station will be programmed by veteran PD CHIP MILLER, one of the founders of SOUTHERN STAR BROADCASTING and formerly of CITADEL’s WGKX/MEMPHIS. MILLER has also programmed Country outlets such as WPKX/SPRINGFIELD, MA and WYCD/DETROIT.
PAUL PESCE will serve as Station Manager; the on-air staff is so far taking shape with TONY MAGOO, formerly of Rock KZPS/DALLAS on the morning show, and middays handled by TRIPP HURST, also a MEMPHIS veteran. HURST, also MD of the new station, was previously at MEMPHIS Country outlet WOGY. CHIP MILLER will handle afternoons.
According to the SOUTHERN STAR press kit: “The renegades running 95.3 THE REBEL are independent, free-thinking individuals looking to partner with NASHVILLE to play new music and to step out and go against conformity.”
Currently SOUTHERN STAR is operating WVIM under an LMA agreement with sale still pending by the FCC.