WWAX Flips The 'Lite' On
March 11, 2008 at 11:32 AM (PT)
RED ROCK RADIO Top 40 WWAX/DULUTH has jettisoned the format for AC, rebranding as 92.1 LITE FM. "We project that 92.1 LITE FM will perform very well with women between the ages of 25 and 54," said VP/GM SHAWN SKRAMSTAD. "We are looking forward to this new format reaching out to female and adult radio listeners just looking for a LITE alternative."
92.1 LITE FM will be the official home of DELILAH, SUNDAY through FRIDAY evenings from 7p-midnight. "The SATURDAY Night '70s Show" with CINDY BARTON will air from 7-10p.