Sirius On Skis And Snowboards
March 11, 2008 at 1:49 PM (PT)
SIRIUS and the U.S. SKI AND SNOWBOARD ASSOCIATION has consummated a marketing and broadcast agreement that makes SIRIUS the Official Radio Provider and Sponsor of the U.S. Ski Team and U.S. Snowboarding. The pact gives SIRIUS exclusive satellite radio broadcast rights to all U.S.-based World Cup competitions, the Chevy U.S. Snowboarding Grand Prix events and U.S. Championship events.
"SIRIUS has made a tremendous commitment to broadcast elite winter sports competitions to their listeners," said USSA VP/Sales & Marketing TED MORRIS said. "This is a great way for people to know our athletes on a higher level. SIRIUS does a great job of bringing their personality to events which will resonate with our loyal and passionate fans. We're thrilled to be partnering with this great brand."
"Winter sports have always been an important component of SIRIUS’ programming," SIRIUS Pres./Entertainment and Sports SCOTT GREENSTEIN said. "This partnership allows us to reach out to more skiing and snowboarding fans with a prominent on-site presence at the country’s best venues."