Gonzalez Named Dir./Sales For SBS Interactive
March 13, 2008 at 12:03 PM (PT)
SPANISH BROADCASTING SYSTEM has appointed ISIDRO GONZALEZ to Dir./Sales of SBS Interactive and Integrated Marketing. GONZALEZ will oversee interactive sales for all SBS properties, while also helping to expand product integration and cross media sponsorships. He has 20 years of media sales and management experience focusing on accelerating revenue growth and improving bottom-line profitability in the U.S. and in LATIN AMERICA.
"ISIDRO has a successful track record working across a variety of media platforms and we are excited to have him on board to bring together our new media and interactive offerings with our successful broadcast properties and brands," said COO/EVP CYNTHIA HUDSON- FERNANDEZ. "We’ve seen a growing demand from advertisers for SBS offerings that capture the growth and reach of our online and offline assets and ISIDRO’s appointment will help us meet those advertiser needs."