Z102 Settles In As An AC
March 17, 2008 at 6:44 AM (PT)
As ALL ACCESS tipped you first, (NET NEWS 3/11), the former CUMULUS Top 40 WZAT (Z102)/SAVANNAH is now officially AC. The longtime moniker "Z102", in use through various formats for the past 22-plus years, has been retired in favor of "MIX 102-1 -- The Best Mix of Music."
There's a new voicover guy, and the station is running fairly long sweepers in between music with no commercials so far -- or air staff, for that matter. The positioning is stating how they're "playing your favorite music," "the music you want to hear," "with no rap in between."