More Enterprise Signs For PPM
March 19, 2008 at 12:35 PM (PT)
ARBITRON and MORE ENTERPRISE COMMUNICATIONS have signed a multi-year contract for PORTABLE PEOPLE METER radio ratings services for Top 40/Rhythmic XMOR and Sports XSPN-A. This agreement will take effect as and when ARBITRON commercializes the new audience ratings technology in SAN DIEGO.
"We're excited about the potentials ARBITRON's PPM audience measurement offers in terms of radio's ability to better manage and impact listeners," says MEC Pres./CEO MARIO MAYANS. "In today's multi-platform broadcast and content environment, the ability to deliver even greater client accountability, and maximize effectiveness is imperative."