ThumbPlay Partners With Clear Channel
March 24, 2008 at 6:18 AM (PT)
THUMBPLAY has entered into a relationship with CLEAR CHANNEL RADIO to roll out customized mobile content stores across more than 650 of its local music stations’ Web sites, plus several more news and sports stations, throughout 2008. As part of the integration, each radio station site will host a customized store featuring format-appropriate mobile content. THUMBPLAY also developed a customizable widget allowing DJs at each station to choose their favorite ringtones and update those selections themselves online.
"Many of our listeners first discover their favorite songs on radio," said CLEAR CHANNEL VP/Business & Product Development LARRY LINIETSKY. "We can now connect the dots by delivering a broad selection of mobile content, including exclusive station-created ringtones and graphics, right to our listeners via our stations’ websites."