Claudette Shand Named Promotions Dir. At BMI
March 24, 2008 at 8:07 AM (PT)
CLAUDETTE (CANDI) SHAND has joined BMI as Promotions Director, announced Asst. VP/Corporate Marketing MARK BARRON. SHAND is based in BMI's NEW YORK office, reporting to BARRON. In her new position, SHAND is involved in all phases of BMI's promotional projects, from planning to execution and post-project analysis, BARRON said. She also helps secure outside business partners for BMI's brand extension.
"CLAUDETTE has a strong grasp of strategic planning, event implementation, partnerships, venue logistics and financial analysis," said BARRON. "She has also seen the artist's side of the business while working with SEAN COMBS, 112, CARL THOMAS and CIARA, among others."
Most recently, SHAND consulted JIVE RECORDS.