Conclave To Look Into PPM
March 25, 2008 at 3:55 PM (PT)
THE CONCLAVE has set up a special session entitled "What PPM can Teach Programmers in All Markets" for CONCLAVE 08: AT THE CROSSROADS, JUNE 26th-29th in MINNEAPOLIS. The ARBITRON-sponsored session will delve into Coleman Insights studies on the impact of commercials, new music and features and from forthcoming studies in their "Mapping the DNA of PPM" series.
"All of this is helping us learn more about how and why consumers use radio and those insights are applicable to all stations regardless of the audience measurement system," noted COLEMAN INSIGHTS VP and Session presenter WARREN KURTZMAN.
"The creation and implementation of a new method of measurement is one of the factors that have led radio to a CROSSROADS," CONCLAVE Exec. Dir. TOM KAY said. "We're happy to provide information gathered from that method that all of our attendees, no matter their market size, can learn from."
The session will be presented on FRIDAY, JUNE 27th at 8a. Complete agenda and registration details can be found online at www.theconclave.com.