Chivas USA To Air On W Radio
March 25, 2008 at 4:23 PM (PT)
GRUPO PRISA/GRUPO RADIO LATINO Spanish Talk XEWW-A (W RADIO)/ROSARITO-LOS ANGELES will serve as Spanish-language flagship for MAJOR LEAGUE SOCCER's CHIVAS USA this season, starting this SUNDAY with the CARSON, CA-based squad's opener in DALLAS. The station will also air a weekly hour about the team every THURSDAY at 6p PT.
"Signing with CHIVAS USA makes sense for both the radio station and CHIVAS soccer. Since we started W RADIO 690 AM we have provided live soccer to our listeners and feel we have accomplished to be the choice for live soccer in SOUTHERN CALIFORNIA," said GLR NORTH AMERICA CEO JUAN PABLO ALVAREZ. "Now we are giving our soccer audience a choice of two very exciting teams, CHIVAS DE GUADALAJARA and CHIVAS USA, and we are hopeful that once they tune in to an individual game they will stay for the next."