TNS: Ad Spending On Radio Drops Behind Internet
March 26, 2008 at 5:28 AM (PT)
TNS MEDIA INTELLIGENCE ad spending figures for 2007 show radio ad spending off 3.5% to $10.7 billion and surpassed for the first time by Internet ad spending. Net sales rose 15.9% to $11.3 billion, trailing TV, magazines, and newspapers but ahead of radio and outdoor. TV was off 1.7%, magazines rose 5.5%, newspapers dropped 5.6% and outdoor gained 4.9%.
Radio's share of the ad pie fell again, dropping from 7.5% to 7.2%,, while Internet ad sales took 7.6% of the total pie, up from 6.6% and passing radio for the first time.
PROCTER AND GAMBLE remained the top advertiser, with its spending up 5.6%. The biggest gainer in the top 10 was VERIZON (up 11.1%). The financial services category took over as top ad category, dropping telecom to second.