WEEI To Launch Regional Network
March 26, 2008 at 1:03 PM (PT)
ENTERCOM Sports WEEI-A/BOSTON has announced a plan to regionally syndicate its programming throughout NEW ENGLAND. The plan follows the demise in JANUARY of a similar plan which would have simulcast WEEI programming on several stations owned by NASSAU BROADCASTING. The new announcement did not indicate any potential affiliates but said that "the company will meet with interested parties over the next few weeks, with the goal to launch a syndicated regional network during the SPRING 2008 ratings period." WEEI programming is simulcast on co-owned WVEI-A/WORCESTER, WEEI-F/PROVIDENCE, and WVEI-F/SPRINGFIELD, MA.
ENTERCOM BOSTON VP/Market Manager JULIE KAHN said, "As a General Manager of radio stations in four different markets, I recognize the challenge facing today’s radio operators. The WEEI SPORTS RADIO NETWORK delivers unmatched, relevant and local sports content to a region that is sports-crazed. The business plan that we are offering stations will allow them to immediately improve ratings and revenue, compete better in audio, visual and experiential media, fix their expenses and build profits."
VP of Programming Jason Wolfe added, "WEEI’s position as NEW ENGLAND radio’s mega-brand has evolved over 17 years. The combination of homegrown talent, compelling content and community involvement has allowed our listeners and advertisers to become emotionally engaged at an unprecedented level. We have seen this programming work in PROVIDENCE, WORCESTER and SPRINGFIELD, and we know it will work for our new regional partners."