96.3 The Wolf Howls In Anchorage
March 27, 2008 at 12:16 PM (PT)
At 3:21p local time YESTERDAY (3/26) NEW NORTHWEST BROADCASTERS completed the flip of Rock WXLW (X-ROCK), to a Country hybrid known as "96.3 THE WOLF." The format will feature an eclectic blend of rock, country, and blues music, under the banner of "No Rules, No Boundaries, Alaska’s Untamed Radio."
NNB Radio VP/Programming TOM OAKES commented, "In doing our market research, listeners kept telling us they felt that no one radio station served their tastes -- one that covered both rock and country with a flavoring of blues -- all on one radio station. 96.3 THE WOLF is born from that response and is truly designed for ANCHORAGE and south central ALASKA by what ALASKANS told us they wanted out of a radio station."
The station will run jockless until MONDAY (3/31), when the airstaff will return. ERIK O’CONNOR will be handling mornings, followed by ERIKA BOWMAN middays and MATT "SIXPACK" HOAG in afternoons.
NNB VP/Programming/ANCHORAGE OM TOM OAKES will be programming 96.3 THE WOLF. ERIK O’CONNER, who has been programming X-ROCK, 96.3’s previous incarnation, will now program Modern A/C KDBZ and Adult Hits KBBO.