WLGD Flips To Spanish
March 31, 2008 at 7:51 AM (PT)
NEXTMEDIA GROUP has dropped Adult Hits on WLGD (WILL FM)/JACKSONVILLE, NC, converting its 100,000 Watts to broadcast a Spanish language format. LA GRAN D, (THE BIG ONE) features Latin music, news and community service programming twenty-four hour a day.
"We saw a great opportunity to serve a large and growing population that was, until today, without a radio station to call its own," stated Pres. JEFF DINETZ. "Our research indicates that there are more than 130,000 Hispanics residing in the area covered by WLGD’s 100,000 Watt signal. NEXTMEDIA is most proud to have the opportunity to serve this community."