Online Survey Explores Radio's Importance
April 2, 2008 at 5:31 AM (PT)
In a RADIONEXT online survey of 2,378 people ages 18+, 14% of respondents said AM/FM radio is "totally indispensable" to them, 36% said it was "an important part of my life." The survey, co-sponsored by ANDO MEDIA, RADIO AND INTERNET NEWSLETTER and SOLUTIONS RESEARCH GROUP, was conducted from OCTOBER-DECEMBER 2007.
Asked what sets broadcast radio apart for them, 40% mentioned radio's being free, convenient, and easily accessible, with 13% citing radio's portability or availability in the car. The survey also found that the 18-34 demo are more likely to mention convenience (46%), than content (24%) when they say why they value radio.
The complete study will be released on APRIL 14th at the RAIN SUMMIT, being held at the RENAISSANCE LAS VEGAS HOTEL, during the NAB SHOW APRIL 14-17.