MRC's George Ivie To Receive 2008 Beville Award
April 2, 2008 at 8:36 AM (PT)
THE NATIONAL ASSOCIATION OF BROADCASTERS and THE BROADCAST EDUCATION ASSOCIATION will award the 2008 HUGH MALCOLM BEVILLE, JR. AWARD to GEORGE IVIE, Executive Dir./CEO of THE MEDIA RATING COUNCIL (MRC). THE BEVILLE AWARD, which recognizes the memory and life's work of broadcast research pioneer MAL BEVILLE, is presented annually in honor of outstanding contributions to the field of broadcast audience research. IVIE will receive this year's BEVILLE AWARD on THURSDAY, APRIL 17th during the NAB SHOW and BEA2008 in LAS VEGAS.
"We are proud to honor GEORGE for the contributions he has made to the media research industry," said NAB Pres./CEO DAVID K. REHR. "His commitment to accurate data measurement has led to significant improvements in the quality of audience research."