KIBT Airs A Lot Of Bull
April 2, 2008 at 4:39 PM (PT)
In yet another inspired, if not perspired, APRIL Fool's stunt, CLEAR CHANNEL Top 40/Rhythmic KIBT (THE BEAT)/COLORADO SPRINGS aired a commercial YESTERDAY for a new energy drink targeted to kids 9 and under called "Kid Bull" -- three times per hour. After taking hundreds of calls from listeners and local news media about the new product, PD/afternoon host GOLDBERG took the air and gave the listeners an outlet to release their frustrations.
GOLDBERG then interviewed the VP/Marketing for Kid Bull; the discussion became quite heated and ended with GOLDBERG hanging up on the client. Later GOLDBERG stormed out of the studio when the Business Manager threatened his job for addressing a client in that manner. You can hear all the audio, including the Kid Bull commercial by clicking here.