Rick Dees Partners With iVisionMobile To Create DDN Mobile
April 3, 2008 at 6:56 AM (PT)
DEES ENTERTAINMENT and THE DEES DIGITAL NETWORK have partnered with IVISIONMOBILE, a mobile messaging provider, to create DDN MOBILE, a real-time mobile messaging platform. The iRADIO package will allow on-air personalities to engage listeners with daily interactive text-to-vote and text-to-win campaigns, where results can be received and announced in real-time.
"We are very excited about implementing this new mobile strategy," said RICK DEES. "The iRADIO package will allow our show producers to create custom mobile campaigns on the spot and then engage the audience with interactive voting, alerts, live chat and contests."
DEES ENTERTAINMENT will leverage the power of text messaging to build an opt-in database of listeners that can be utilized for future marketing efforts. "A remarkable way to reach consumers is by sending a text message directly to their mobile phones," remarks DEES, "we feel this new communications channel will greatly benefit our listeners, radio stations and sponsors."