It's AAA For L.A. As KRBV Becomes 'The Sound'
April 8, 2008 at 10:44 AM (PT)
BONNEVILLE INTERNATIONAL launched its highly anticipated station in LOS ANGELES -- as 100.3 THE SOUND --with U2's "BEAUTIFUL DAY." The new AAA format went on the air at 10a (PT). BONNEVILLE will retain the current KRBV call letters during an interim period while it applies for new ones.
After the U2 launch, THE SOUND 's next 10 songs were:
LOS LONELY BOYS/Heaven
RILO KILEY/Silver Lining
ROLLING STONES/Gimme Shelter (live)
TALKING HEADS/Burning Down The House
LIFEHOUSE/Hanging By A Moment
SPOON/Don't You Evah
ELVIS COSTELLO/Every Day I Write The Book
THE DOORS/Love Me Two Times
KEANE/Somewhere Only We Know
POLICE/Driven To Tears
100.3 The Sound will be a music station that has absolute respect for the music and that features a broad playlist.
To hear what the sign-on sounded like, click here.
100.3 THE SOUND will provide live streaming on its website, www.TheSoundLA.com.
BONNEVILLE President/CEO BRUCE REESE voiced the company’s excitement about its new format and offered a portrait of the new station. "It’s great to be back in L.A.," he said, "and we are truly excited about our new station. 100.3 THE SOUND will be a music station that has absolute respect for the music and that features a broad playlist -- everything from the seminal rock of the late '60s and '70s to the offspring of those geniuses, including some great music that came out last year ... even last week."
"If we do this right," he continued, "we’ll surprise our listeners every so often, sometimes with a great song they haven’t heard for a while, sometimes with a song they haven’t ever heard, and sometimes with a song they may not even think of as 'rock.' Our goal is to provide LOS ANGELES with music that’s familiar without being stale, new without being obscure. Count on this from 100.3 THE SOUND, everything we do will be with respect for the music and the listener."
BONNEVILLE EVP DREW HOROWITZ will be responsible for all operations of 100.3 THE SOUND, and he underscored the company’s enthusiasm for its new station. "What an exciting time to be back in the L.A. marketplace," he said. "I’m looking forward to helping BONNEVILLE build another world-class station. The opportunity to get re-engaged, serving the L.A. community and making a difference there, is truly exciting for us.
"We’ll be hiring a full staff for THE SOUND in the near future. BONNEVILLE VP/Programming GREG SOLK will be partnering with me on the launch and hiring staff, and he will assume interim GM duties."
The voice of the new SOUND is none other than CHRIS ROLLINS, whose work can be sampled at www.chrisrollins.com. Call him or NATE ZEITZ at (214) 405-3953.