Eight Radio Companies Form Traffic Consortium
April 9, 2008 at 10:24 AM (PT)
Eight leading radio companies have formed a new joint venture, THE BROADCASTER TRAFFIC CONSORTIUM, LLC, to build a first-of-its-kind nationwide network to distribute traffic data via radio technology. BTC is working with NAVTEQ, a leading global provider of digital maps and traffic for vehicle navigation and location-based solutions.
BTC will use HD Radio technology to broadcast real-time NAVTEQ Traffic and other location-based information to portable navigation devices and automobile in-dash systems. The high bandwidth capacity provided via HD Radio technology will enable consumers to obtain high-quality, up-to-date information including traffic flow and points of interest when and where they need it most.
By leveraging our strengths -- low-cost distribution, localized content and digital capacity, we are re-establishing this industry as an innovative means of engaging consumers.
Founding members of BTC are BEASLEY BROADCAST GROUP; BONNEVILLE INTERNATIONAL CORPORATION; COX RADIO, INC.; EMMIS COMMUNICATIONS; ENTERCOM COMMUNICATIONS CORP.; GREATER MEDIA; NPR and RADIO ONE.
"BTC represents a considerable commitment to innovation by all the participants," said Administrative Agent for the consortium and EMMIS VP/IT PAUL BRENNER. "Our purpose is to further accelerate consumer HD receiver penetration and create new revenue. By leveraging our strengths -- low-cost distribution, localized content and digital capacity, we are re-establishing this industry as an innovative means of engaging consumers."