Free Music On Last.fm Boosts CD And Download Sales
April 9, 2008 at 11:09 AM (PT)
LAST.FM's free-on-demand music service has had a direct and positive impact on the music purchases of its users. Since the service launched in JANUARY, overall CD and download sales through LAST.FM's partnership with AMAZON.COM have experienced a 119% increase.
According to LAST.FM Co-Founder MARTIN STIKSEL, this demonstrates that giving users free access to streaming songs encourages music purchasing. "In just over two months it's become clear that people will buy CDs and downloads if they get access to the kind of service we offer. No one else can give music fans this amount of music for free -- but more importantly also drive their discovery, as we do through our unique recommendation engine. That's why people are sticking around on LAST.FM -- minutes spent on site are up 118% month-on-month -- and discovering new music to listen to and buy."