HipCricket Launches Hispanic Mobile Marketing Network
April 10, 2008 at 5:31 AM (PT)
HIPCRICKET has launched a Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.
HIPCRICKET, cited by CTIA and others for its innovation and ability to drive broadcast revenue and consumer engagement, also announced that major Hispanic media companies BUSTOS MEDIA, LOTUS COMMUNICATIONS and DAVIDSON MEDIA GROUP are among the first to join the network. These companies and others collectively represent more than 50 radio and television stations, nearly one million listeners and viewers, 24 overall markets and reach into seven of the top 15 Hispanic markets.
"The Hispanic market represents an unprecedented opportunity for broadcasters and brands because of its large and growing population, enormous purchasing power and great consumer loyalty,” said HIPCRICKET CEO IVAN BRAIKER. "Hispanics are also among the earliest and fastest adopters of mobile technology, so the ultimate way to meaningfully engage with this community is through mobile marketing. The Hispanic Mobile Marketing Network gives brands and broadcasters a premier solution that facilitates real-time, measureable, one-to-one relationships with Hispanic customers."