Tag Records Launched; Jermaine Dupri Named Pres.
April 10, 2008 at 5:31 AM (PT)
ISLAND DEF JAM MUSIC GROUP and PROCTER & GAMBLE's TAG brand announce the formation of a new hip-hop record label, TAG RECORDS. The new label will be led by JERMAINE DUPRI, who will act as President of the NEW YORK-based venture.
"Today, we make history in the music industry with TAG RECORDS," said JERMAINE DUPRI. "This label is going to provide new artists with a chance of a lifetime. New artists will receive 10 times the typical marketing support -- a first in the industry. I'm hand selecting and molding these artists to make history in hip-hop."
"This partnership marks an industry first. This is a breakthrough model that will set the stage for innovative collaborations at ISLAND DEF JAM MUSIC GROUP," said IDJMG VP/Strategic Marketing JEFF STRAUGHN. "This is a non-traditional approach that blends our most valuable assets: the artist and their music, with the power of brand marketing."
TAG RECORD's first artist will be officially announced in MAY.