Two Join Ronning Lipset Radio
April 11, 2008 at 5:13 AM (PT)
RONNING LIPSET RADIO has expanded its sales force with strategic hires from XM SATELLITE RADIO and YAHOO! MUSIC.
LOS ANGELES-based DANA DETLEFSON joins the company as Dir./Sales, SOUTHWEST Region. Previously, she spent three years at XM SATELLITE RADIO, most recently as Sr.Account Mgr.
CHICAGO-based ANGIE MAY COOK has been named Dir./Sales, MIDWEST Region. She joins RONNING LIPSET from YAHOO! MUSIC, where she was a Music Sales Specialist in charge of creating and selling sponsorships and custom music promotions to Fortune 100 advertisers.
"DANA and ANGIE's careers have been rooted in radio and music advertising and they bring deep experience, respect and connections to our organization," said Co-Managing Partner ANDY LIPSET. "At a time when there is some chatter around 'automated, technological inventory exchanges' in the media space, RONNING LIPSET RADIO continues to put human interaction at the forefront. Online radio is still in its early stages, and the vast majority of marketing decision-makers at Fortune 500 companies are experts who want to talk with other experts about their media buy, messaging, reach, and more. They want qualified professionals who are responsible to them, and RONNING LIPSET RADIO is dedicated to providing that service with great hires like these."