So What IS The WMMS Format?
April 14, 2008 at 4:02 AM (PT)
After 40 years of rocking, it appears talking -- albeit with a rock ’n’ roll swagger -- is the new weekday approach at CLEAR CHANNEL Rock WMMS/CLEVELAND, writes JOHN BENSON in THE GAZETTE. Not only did the legendary station add morning drive-time show ROVER’S MORNING GLORY to its roost, but it bumped syndicated morning team THE BOB & TOM SHOW to middays and kept MAXWELL in the afternoons.
"I encourage people to think of it as a Rock station with three morning shows, rather than thinking of it as a station that mostly talks," said CLEAR CHANNEL VP/Programming KEVIN METHENY. "We’ll still be rocking on weekends and nights. It’s just our biggest competitive challenge in recent years has been ROVER. So we fixed that, and I think he’s a perfect fit. It’s almost disingenuous to try and come up with some pointy-headed management answer, because it’s really as simple as I can read a ratings book.
"We’re really confident with the notion of a heritage Rock station that will continue to have a rock sensibility, rock swagger and rock sense of defiance," METHENY continued. "We’re pretty comfortable with the fit of the programs with each and their compatibility with the audience."